Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance

This research suggests that firms considering a merger and acquisition strategy need to pay attention to the relationship marketing managers of the target firm and the implicit agreements that have kept them with the target firm. The results of this study convey that the joint activity of maintaining the implicit contracts and retaining the relationship marketing managers have a stabilizing and positive impact on the productivity of subordinate marketing employees. These employees are a key success factor that enables the target firm to function effectively after the acquisition.     

Relationship stability, trust and relational risk in marketing channels: Evidence from China

This paper provides an integrated framework for examining effects of relationship stability and trust on relational risk and for exploring the moderating effects of guanxi on the relationships between trust and relational risk in marketing channels. The framework is tested with 225 dyads of questionnaires about buyer-supplier relationships in the Chinese household appliances sector. The results indicate that relationship length and dyadic solidarity can reduce the relational risk perceived by buyers through goodwill trust in their suppliers, but can increase the perceived relational risk through trust in their competence. Guanxi helps to weaken the positive relationship between a buyer's trust in suppliers' competence and its perceived relational risk, and dyadic solidarity can directly lower relational risk. This paper makes clear that buyers locked in a stable relationship will face relational risk, and it further identifies the specific variables which impact on the relational risk and the paths from which relational risk comes.     

Criteria involved in evaluation of trade shows to visit

An organizer of trade shows (TSs) need to know the framework of criteria used by potential visitors in their ex-ante evaluation of trade shows. This paper comes to fill a gap in the published research, aiming to answer two research questions: which criteria are important for visitors in evaluating TSs to visit? And which is the underlying structure of criteria? A sample of retailers was interviewed and, after using a Confirmatory Factor Analysis, a measurement model was identified. The results confirm the underlying structure suggested by the integration of separate criteria or elements previously identified in other studies. Also, that the changes in the marketing orientation of companies have affected the evaluation criteria used by visitors. Additionally, the results show differences between visitants and exhibitors. The main disparity is the non-relevance of the marketing research criteria: TSs are a good marketing research tool for exhibitors but much more limited for visitors.     

Moving from basic offerings to value-added solutions: Strategies, barriers and alignment

Commoditization erodes the competitive differentiation of companies and often leads to a profit squeeze. Existing literature recommends the transition from basic product offerings to service-based value concepts in order to regain competitiveness in such a context. This paper explores the concrete efforts of suppliers in the commoditized electro-technical industry to create new non-price-based customer value. In this paper, a taxonomy of efforts is developed which builds on the competitive strategy and strategic marketing literature. Our research identifies barriers to the market introduction of these new value concepts. Observations in this industry lead to a framework that (1) proposes alternative step-by-step strategies for making the transition from basic products to service-based solutions, and (2) offers alignment suggestions for overcoming identified barriers. Migration paths to introducing new service-based value concepts are incremental rather than radical, and managers should complement their market approach with (a) value chain actions to create multilevel industry support and (b) an organizational alignment approach.     

The blame game: An attribution theory approach to marketer-engineer conflict in high-technology companies

Marketer-engineer conflict is a pervasive and as-yet unresolved problem of critical importance to high-technology companies. This study updates and extends marketing literature by applying qualitative research methods including the critical incident technique to examine the causes of conflict between marketers and engineers in high-technology companies. Narratives from both marketers and engineers are interpreted from an attribution theory perspective as well as in the context of recent management research on interfunctional conflict. Results draw attention to a high proportion of personal attributions, indicating high levels of relationship-conflict; these results are in contrast to the task-conflict typically addressed by the marketing literature. Discussion highlights the changes in high-technology organizational culture since first by described by Workman 15 years ago [Workman, J. (1993). Marketing's limited role in new product development in one computer systems firm. Journal of Marketing Research, 30 (4), 405-421.], and recommendations for managers are offered.     

森林资源分权管理及其效应探讨——以大土村的森林资源分权管理为例

近 2 0年来 ,森林资源下放给当地社区管理已成为世界的趋势。我国从 1980年开始林业“三定”以来 ,为发展林业 ,鼓励造林 ,出台了许多林业政策 ,也产生了多种形式的森林资源分权管理模式。如何系统地探索森林资源分权管理的效果及其影响因素 ,以期为当地的森林资源管理提供有效的信息 ,成为人们关注的热点。本文首先就系统地探索森林资源分权管理及其效应的体系进行了论述 ,然后以大土村作为案例 ,就有关内容进行了探讨     

山西省平原绿化再上新台阶的战略选择

山西省在实现平原绿化达标之后 ,以服务农业、富裕农民、美化农村为主导思想 ,用生态经济学和系统工程学理论作指导 ,开展了高标准平原绿化建设 ,把建设高标准农田林网、建设生态经济园林村、建立平原林业产业 ,作为平原绿化的新台阶攀登。为此 ,山西省将高标准平原绿化建设纳入县域经济发展的总体规划中 ,典型引路 ,整体推进 ,大力培育优种壮苗 ,切实加大科技投入 ,使本地区的平原绿化逐步走向具有复合效益的平原林业     

Cities and environment in the twenty-first century: A future-oriented synthesis after Habitat II

A gigantic urban revolution is under way today: in 40 years, the equivalent of 1000 cities, each of three million inhabitants, will have to be built. In 2005, half of the world's population will live in cities. This growth will be concentrated in major cities, most of them in the South. This article reviews some fundamental trends, challenges and possible solutions in environment-related fields such as water, transports, energy. It argues for the emergence of a new urban culture based on the adoption of sustainable urban consumption patterns, new urban partnerships and the strengthening of urban solidarities. It gives examples of practical solutions within our reach for humanizing cities in the 21st century.     

Economic development and resource degradation: Conflicts and policies

The paper develops a model that shares common features with computable general equilibrium (CGE) models. It is used to address two questions. First, what are the future prospects of a green gross domestic product (GDP); should we be concerned with resource degradation or not; and, to what extent, and under which conditions? Secondly, which policies are more effective than others? Model closures are simulated using different specifications of exogenous variables. Further, alternative policies are treated: human capital, price incentives, property rights and poverty reduction. In the African context, we show that while the prospects of environment-friendly economic development, i.e. a rising green GDP, are weak in the medium-run, under certain structural conditions there is a range of effective policies that resolves the conflict between economic growth and resource degradation, thus contributing to a rising green GDP.     

Transportation cost changes with statewide school district consolidation

This article studies the relationship between school district size and bus transportation costs, and estimates the change in such costs when a statewide policy of consolidation is pursued. To explore this relationship, we develop a multiple-objective model and solution procedure that combines a geographic aggregation and bus routing heuristic to generate consolidation scenarios. The heuristic was developed to explicitly consider efficiency, effectiveness, and equity objectives, and can be applied in both urban and rural states. The scenarios will generate average statewide bus transportation costs. As applied to the State of Iowa, within the legislature's proposed range of consolidation of 500-1000 students, it was found that transportation operational and capital cost increases range from 0.6 to 10.6 percent and 0.7 to 7.7 percent, respectively.